AFP Global Webinar: The Art of Mobile

When:  Dec 9, 2020 from 1:00 PM to 2:00 PM (ET)

Whether your organization—or your fundraising department!—is large or small, texting is an important channel for your program. The texting team at MWD will give a detailed overview of the various types of texting and the best way to build a mobile strategy for your organization. We’ll share how to set up and execute the most successful campaign possible. And we’ll share tons of examples for inspiration!

Key Objectives:

  • Setting texting specific goals
  • Creative and scripting tactics
  • Segmentation
  • Finding texters

Presenters:  Wendy Husman and Kate Mucci

Wendy Marinaccio Husman, Online Account Director with Mal Warwick Donordigital, has been a fundraiser since 2002, when she got her start as a grant writer for an avant-gard puppet theatre company.  Her Donordigital clients include Perkins School for the Blind, World Animal Protection and Corporate Accountability.  Prior to her work with Donordigital, she served as Membership Director at the Golden Gate National Parks Conservancy and Director of Development at Alonzo King LINES Ballet.  Wendy is a proud member of AFP Twin Cities and is a former VP of Membership for AFP Golden Gate.  She studied Science, Technology and Society at Stanford University and received her Master's in Performance Studies from New York University.  

Kate Sienicki Mucci, Telemarketing and Mobile Engagement Director, has over a decade of experience in direct marketing.  Prior to joining the Mal Warwick Donordigital team, Kate built a deep bench of experience on the agency side of telemarketing, working with both political and non-profit clients and managing their results and relationships with their telemarketing vendors.  Kate has a Bachelor of Science degree in Communications from Boston University.