There's no doubting the power of storytelling in fundraising. But in a digital world, how can your stories rise above the noise?
In this session, we'll outline a framework for modern nonprofit storytelling in a digital age with a special focus on donor stewardship. You'll come away knowing how to utilize digital channels to deliver segmented and compelling stories that will resonate with supporters -- in a way that's scalable for teams of all sizes, and in a way that maintains the personal touch.
- how to maintain an accessible story library
- how to find and utilize low-cost storytelling tools and technology
- how to craft the right story for the right audience at the right time
Presenter: Steven Shattuck
Steven Shattuck is Chief Engagement Officer at Bloomerang. He is the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020). Steven volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and the Study Fundraising Steering Group at the Hartsook Centre for Sustainable Philanthropy at Plymouth University. He is also an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving.
Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker, having spoken at AFP International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few. He is a co-author of Fundraising Principles and Practice: Second Edition. Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife, son and daughter.