AFP Global Webinar: Branding and Building Your Online Community

When:  Sep 2, 2020 from 1:00 PM to 2:00 PM (ET)

Your organization’s brand: it goes far beyond your logo and color scheme, and it is tied to everything you and your fellow employees say and do. Your online community: you know it takes time and effort to build an audience, but you may be missing out on golden opportunities to grow it and further engage.

Join us to learn simple tactics you can implement into your organization’s everyday communication, leading to a stronger brand and tighter community. Improved communication can boost your integrity and visibility and ultimately lead to more donor dollars.

By participating in this webinar, you will learn about:

  • Establishing and strengthening your organization’s voice
  • The importance of consistency in your communications
  • Easy ways to enhance your visibility on social media

Presenters:  Austin Alderdice and Hannah d'Entremont

Austin Alderdice is the Senior Director of Marketing and Brand Management for the Association of Fundraising Professionals (AFP). His experience as a marketing and communications professional includes successful campaigns for dozens of events and hundreds of educational programs, including those with an international scope, in the nonprofit sector. Austin has expertise in communications strategy, content writing, editing, and marketing analysis. Prior to joining AFP, Austin coordinated marketing efforts for the Society for Chemical Manufacturers and Affiliates and RedPeg Marketing.

Hannah d’Entremont is the Communications Coordinator for the Association of Fundraising Professionals (AFP). Her experience as a communications professional includes showcasing impact through feature writing and storytelling, creating enticing copy for marketing campaigns, stewardship and solicitation pieces, and engaging users through social media in the nonprofit and government sectors. Hannah has expertise in creative writing and storytelling for marketing and fundraising initiatives, press and media relations, and social media management. Prior to joining AFP, Hannah coordinated communications efforts for the West Virginia University Foundation, the United States Senate, and the American Public Health Association.