AFP Global Webinar: The Donor Decision Lab: Using Behavioral Science to Engage Supporters

When:  Nov 17, 2021 from 1:00 PM to 2:00 PM (ET)

This interactive webinar will offer you practical frameworks that can transform your relationships with supporters and lead to higher gifts- using insights from behavioural economics, evolutional psychology and neuroscience. They programme is based in practical field work with a range of US and international charities- from Doctors without Borders in the USA to the Royal Opera House in London.

During the webinar you’ll not only hear about case studies, but you’ll actually take part in live experiments to illustrate the learning. This is not your regular talkshop!

By investing in attending you’ll gain:

  • the key scientific principles that inform donor decisions
  • a series of frameworks and tools to apply decision science toy your work
  • inspiring examples and case studies across a range of donor channels 

Presenter:  Bernard Ross

Bernard is director of =mc consulting, a management consultancy working worldwide for ethical organisations. He has written six award winning books on a range of topics including strategy, fundraising and social change including Change for Good- behavioural economics for a better world with Omar Mahmoud, Head of Global Knowledge at UNICEF International. He has twi new booking out in 2021 including Making th Ask his new book on the science of solicitation.

He has advised many of the world’s leading INGOs including UNICEF, UNHCR, IFRC, ICRC and MSF/DWB. As a fundraiser he’s raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa.

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