1:00-2:00 PM Eastern
AI is changing how nonprofits fundraise, but the real opportunity is not chasing hype. It is knowing where AI can genuinely help teams raise more, save time, and protect donor trust.
Join Raisely and Dataro for a practical conversation with two leaders who sit at the intersection of nonprofit experience and AI-powered technology: Natalie Freckleton, Director of Product at Keela & Raisely, and Salvatore Salpietro, CGO at Dataro. Both bring hands-on perspective from the nonprofit sector and from building tools that help fundraisers work smarter.
Together, Natalie and Sal will explore how AI is already improving giving experiences, campaign insights, and team capacity, and how nonprofits can evaluate new tools with confidence. Expect a grounded, accessible discussion focused on practical use cases, responsible adoption, and how AI can help teams cut through noise, make better decisions, and stay focused on mission.
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Presenters:
Natalie Freckleton is Director of Product for Keela and Raisely, where they help shape AI-powered technology for nonprofit fundraising teams. With experience spanning both nonprofit work and product leadership, Natalie brings a practical understanding of the challenges fundraisers face every day: limited time, fragmented data, growing campaign expectations, and the need to build strong donor relationships at scale.
At Keela and Raisely, Natalie focuses on building tools that help nonprofit teams work smarter without losing the human judgment and care at the center of fundraising. Their perspective bridges hands-on sector experience with the realities of designing technology.
Salvatore Salpietro is Chief Growth Officer at Dataro, where they help nonprofits use data and AI to focus on what matters most: advancing their mission. Salvatore brings a rare combination of nonprofit sector experience, technology leadership, and practical fundraising expertise. Their work centers on helping organizations cut through the noise around AI and identify tools that can create real value for fundraising teams.
Salvatore’s approach to AI is grounded, accessible, and mission-first. Rather than treating AI as a trend, they focus on how nonprofits can use it to save time, improve decision-making, strengthen donor engagement, and grow revenue responsibly. With experience helping organizations adopt innovative fundraising technology, Salvatore understands both the promise of AI and the importance of trust, transparency, and human oversight when working with donor data.