1:00-2:00 PM Eastern | Presenters: Laura Amerman, Leah Eustace, ACFREEligible for 1 CFRE Education Point
Direct mail remains one of the most effective, yet misunderstood, tools for fundraising. In this session, we'll discuss some common ways nonprofits do direct mail poorly and how you can fix it. We'll use examples of both good and awful appeals and give attendees a chance to ask specific questions about their direct mail plans.Participants will learn: