AFP Deep Dives: Unlocking The Potential of Gifts in Wills (Advanced)

Starts:  Oct 26, 2021 01:00 PM (ET)
Ends:  Nov 3, 2021 04:00 PM (ET)


Unlocking The Potential of Gifts in Wills (Advanced)

October 26, 28, and November 3, 2021 (3-part series); 1:00 – 4:00 PM ET Each Day

$279 (Members); $349 (Non-Members)


Gifts in Wills represent over 85% of all planned gifts. What are YOU doing to unlock this potential? Using case studies from around the globe and activities, this three-day masterclass will teach participants the fundamentals of a strong legacy program such as proper data mining & segmentation; impactful engagement through a legacy pipeline to get a pledge; developing personalized supporter journeys; effective marketing; and reporting to track success.


Presented by Ligia Peña, CFRE, MInstF, Legacy & Fundraising Coach at GlobetrottingFundraiser


Eligible for 8 CFRE points (pending approval)


Course is limited to 30 participants.


A wait list will be maintained.

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