1:00 - 2:00 p.m. Eastern
Fundraisers keep hearing about “predictive,” “generative,” and now “agentic” AI—but even seasoned leaders are asking what those terms actually mean.
In this session, Scott Rosenkrans, AIGP and Head of AI Growth at EverTrue, breaks down each type in plain language: how predictive models forecast donor behavior, how generative tools create content, and how emerging agentic systems string actions together into workflows.
You’ll see concrete examples from prospecting, stewardship, and pipeline management, and how these three capabilities work best when they’re layered: predictive to know who, generative to decide what to say, agentic to handle the how and when. You’ll leave with a clear mental model instead of just more AI buzzwords.
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Presenter:
Scott Rosenkrans is Head of AI Growth at EverTrue, where he helps nonprofits apply AI and analytics to strengthen donor engagement and drive mission impact. With nearly a decade of experience designing predictive and generative AI products for the nonprofit sector, Scott specializes in translating complex technology into strategy, training, and services that deepen—not replace—human relationships. He’s a Certified AI Governance Professional (AIGP), co-host of the Fundraising.AI Podcast, and co-author of Nonprofit AI: A Comprehensive Guide to Implementing Artificial Intelligence for Social Good.