AFP Webinar: How to Secure the Donor Meeting

When:  Apr 12, 2023 from 01:00 PM to 02:00 PM (ET)

1:00 - 2:00 PM Eastern | Presenters: Robin A. Kasel, CFRE and Amanda Moore, CFRE

Using a mix of sales, psychology, research and personal experience Robin and Amanda bring a fresh take, and candid style to the topic of securing donor meetings and building trust. This one hour webinar will go over proven ways to secure the first donor meeting as well as how to prepare for and show up to donor meetings. Key takeaways will include sample donor questions, email subject lines, simple effective words and phrases, key thought transitions, the “do’s” and don'ts” of securing a meeting, and setting attainable goals.


Presenters: Robin A. Kasel, CFRE and Amanda Moore, CFRE

Robin A. Kasel, CFRE, has over 20 years of experience in sales, project and account management and professional fundraising. Robin has extensive, practical experience in annual fund management, strategy and fund development, capital campaigns, board management, event planning and major gift fundraising.  With a degree in Psychology, she understands what drives people to make the decisions they do and what causes them to give. She thrives on creating authentic relationships creating opportunities for givers to give joyfully.  Robin enjoys spending time with her family and training in the martial arts with her two children. In November 2021, she earned her black belt in karate.

Amanda Moore is a Certified Fundraising Executive (CFRE) who has successfully raised millions of dollars for nonprofits over the last 15 years. With a Masters’ Degree in Public Administration focused on Nonprofit Management and a Bachelor's Degree in Social Work, Amanda takes pride in providing tailor-fit solutions and genuine care to her clients.  Her approach is joyful, transparent, strategic, and always informed by current nonprofit public policies, market trends, and technology updates.  Based in Appleton, WI, Amanda lives with her loving husband, 18-year-old daughter, and two crazy cats named Kitty and Millie. She also has a 'grown and flown son', and a spunky granddaughter (the apple of her eye!). Beyond her family and community, Amanda holds her Christian faith, time spent in nature and reading, and travel, dearly.