A "comprehensive campaign" incorporates multiple fundraising goals into one overarching initiative which includes endowment, operations, annual giving and major gifts. It entails collaborating with board, staff, volunteers and donors to create financial sustainability for robust organizational longevity.Learning objectives for this session include how to:1) accelerate growth across multiple giving programs,2) create greater partnership between operations and development staff and3) expand and deepen the awareness and appeal of an organization's mission to a broader group of constituents.
Presenter: Carol Novello
Carol is the founder of Mutual RescueTM, a national initiative that highlights the life-changing power of human-animal relationships as well as the author of Mutual Rescue: How Adopting a Homeless Animal Can Save You, Too. She is also a member of the Board of Directors at CUDDLY, Inc, a for-profit company that has developed a robust fundraising and wishlist platform. Previously, Carol served as president of Humane Society Silicon Valley (HSSV) from 2010 to 2020. Through her leadership, the organization completed a comprehensive campaign that raised nearly $60 million over 6 years. Prior to entering the field of animal welfare, Carol was a senior executive at Intuit. She earned her MBA from Harvard Business School and her BA in English and Economics from Dickinson College.