Registration & Networking from 12:30pm - 1:00pm, with the Presentation from 1:00pm - 2:00pm.
According to Nielsen, a global measurement and data analytics company, 92 percent of new business and referrals come from word of mouth. By having articles and news stories run about your organization, it will help to create mega – positive buzz in the community and online for your company. These stories that run on the 6pm news, brings mega visibility, credibility and word of mouth to the organization that is featured. These stories are called earned media. They are not paid ads. Editors are looking for news every day. This workshop will go over 10 strategies that will help you to connect with the media in hopes of getting your story used as an article. It is taught by the author of the REPUTATION MATRIX™ and founder of Carriage Trade Public Relations® Inc., Marjorie Young.
Laura Lane McKinnon
912-412-5437
llmckinnon@comcast.net
4200 Wilson Boulevard, Suite 480Arlington, VA 22203
Contact Us+1 703.684.0410afp@afpglobal.org
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