Your data, your donors - mining the "hidden gems" in plain sight

Many of the nonprofits in our area depend on the same high-end donors for funding each year. That means many of us are competing for their attention. As one major donor asked recently, “How many ways can we cut the same pie?"

Everyone wants the $25,000 gift from a single, well-known donor. But what if 5 donors, who already give to you at lower amounts, had the potential to give much more? Wouldn't that information be valuable to you?

Learn the how to identify those “quieter" individuals with greater immediate and long-term capacity, and why it is important to cultivate relationships with them.

Megan Hawkes has over 20 years of experience working in nonprofit fundraising. Having raised over $100 million in gifts in her career, Megan has worked inside nonprofits in senior development, operating and leadership positions. Megan has served on the board of start up and legacy nonprofits, and currently serves on the board of two area nonprofits, in church leadership, and chairs the City of Lakeland for Affordable Housing Committee. Megan has been a nonprofit consultant for 10 years and is the president of Donor Perspective, a development agency that focuses on bringing a combination of good strategy and smart data to nonprofits in Central Florida.