Greg Warner is the author of Engagement Fundraising and CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. He also invented the Fundraising Report Card and the DAFwidget. In 2013, Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers zero in on the donors most likely to support their organizations and institutions with major and legacy gifts.