The world isn’t black and white, and neither is the work fundraisers do in it. This complexity is true for nonprofit organizations with multiple people responsible for marketing to and soliciting funds from donors. There is often overlap between the communications and fundraising roles at charities that can impact a donor's journey as they interact with the organization.
This session presented by Larissa Stoddart, CFRE and CEO of Growth & Co. fundraising consultancy, will outline to participants:
-What is a donor journey
-Why is the donor's journey important
-How can fundraising and marketing staff collaborate to ensure the donor's journey is a positive one