Major gifts can often seem like Big Foot—there is a legend that they exist, other organizations seem to get large gifts, but there’s just not enough evidence that it’s real to you. According to Giving USA, individual donors comprise 75% of all philanthropy each and every year. Rarely do donors make major gifts as first-time contributions or to organizations they’ve just gotten to know.
This session explores three core truths to help you shape a multi-channel individual donor
engagement plan that attracts, inspires, and retains donors at all levels from Annual Fund
supporters to mid-level donors and ultimately major gifts investors.