Guides & Resources

AFP offers several publications, tools, and resources to help fundraising professionals.
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Guides and Resources to support every fundraising need

Need some specific information about fundraising, like how to set up a major gift program or work more effectively with your board? Or maybe you just want to learn about the latest trends? AFP’s Guides & Resources have you covered. 

 

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Featured Resource: 7 Website Statistics to Guide Your Next Refresh or Upgrade

The top nonprofit websites take user experience (UX) best practices into consideration to create a better visitor experience through an iterative process. With this in mind, we’ve compiled some illuminating statistics to guide your website refresh strategy.

View this Resource

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23 Apr 2021

Overview: AFP’s Chapter National Philanthropy Day® (NPD) Awards Online Nomination Process

Thank you for your interest in participating in AFP's NPD Awards Online Nomination Process. Ready to set up your chapter's NPD Online Nomination forms? Find out how!
Resource
30 Mar 2021

Research Council Forum (March 24, 2021)

On March 24, 2021, AFP's Research Council conducted an online forum that included the following presentations: "How Predictable is Predictable Giving? Why Donors Give Monthly" by Elizabeth Searing, University of Texas at Dallas, Liam Duell, University at Albany and Tim Sarantino, Neon One "Gratitude...
Resource Prospect Research
notes
24 Mar 2021

Guide to Reviewing Your Donor Conversion Process

As a nonprofit organization leader, your strategizing and hard work contribute to your fundraising efforts each year. Getting a prospect from receiving your marketing outreach to giving to your cause is crucial. We know that you work hard each year to increase your marketing return on investment...
Resource Donor Relations/Stewardship Prospect Research
Greater Vancouver Logo
15 Mar 2021

AFP Chapter Spotlight: Greater Vancouver Chapter

Ask Me Anything – Virtual Professional Development Sessions Greater Vancouver Chapter As we all know, the global pandemic unfolded in March last year and in-person professional development events were cancelled. Amidst the prevalent uncertainty of not knowing when we would gather again, the AFP...
Resource
grateful
04 Mar 2021

Gratitude With Impact: 5 Ideas for Thanking Donors

For fundraising professionals, it’s no secret that thanking donors is one of the most important actions your nonprofit takes to pursue its mission in a sustainable way. And this is more than just an oft-repeated recommendation; it’s also supported by data. According to Guidestar , donors who receive...
Resource Donor Relations/Stewardship
screens
25 Feb 2021

Screen Fatigue: 5 Non-Digital, COVID-Safe Fundraising Methods

As a nonprofit professional, you surely know that fundraising efforts have drastically shifted across the board as a result of COVID-19—and you’ve likely even seen these changes firsthand. For one thing, the majority of in-person fundraising efforts have transitioned to the virtual realm. Yet as we...
Resource Your Fundraising Career
online donate
03 Feb 2021

Facebook Fundraiser Payout: Understanding the Specifics

Most‌ ‌nonprofits‌ ‌have‌ ‌some‌ ‌basic‌ ‌knowledge‌ ‌of‌ ‌Facebook‌ ‌fundraising.‌ ‌But‌‌ ‌the‌ ‌social‌ ‌network‌ ‌and‌ ‌its‌ ‌fundraising‌ ‌potential‌ ‌is‌ ‌largely‌ ‌a‌ ‌point‌ ‌of‌ ‌confusion when it comes to the specifics.‌ ‌ That’s‌ ‌especially‌ ‌true‌ ‌when‌ ‌it‌ ‌comes‌ ‌to‌ ‌payment‌...
Resource Online Fundraising/Social Media
meeting
03 Feb 2021

Fundraising Confidence Slowly Increased Before Year-End 2020

Conducted in late November and early December 2020, the results from the second iteration of AFP’s Fundraising Confidence Survey showed both an increase in year-end fundraiser confidence and concerns about challenges in the year ahead. The survey asked members a series of 14 questions relating to...
Resource Benchmarks Prospect Research Research Reports
fireworks
27 Jan 2021

Begin Your New Year Fundraising Efforts Off Strong—Right Now!

I think that we can all agree 2020 was a difficult year for most nonprofits due to the COVID-19 pandemic. The year taught us as individuals that we need to be thankful for what we have versus what we want. Oprah Winfrey said it is best, “Be thankful for what you have; you'll end up having more. If...
Resource Donor Relations/Stewardship
building with Canada flags
15 Dec 2020

Government Submissions / Représentations auprès du gouvernement

AFP Canada Pre-Budget Submission to the Department of Finance (February 2023) Consultation: Budget 2023 measures to grow the clean economy, close tax loopholes, and deliver tax relief for Canadians / Consultation : Mesures du budget fédéral 2023 pour développer l’économie propre, éliminer les...
Resource
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