It is our hope that the not-for-profit community continues to collectively foster an environment of mutual respect and inclusivity throughout our organizations. We will explore: How to Diversify Your Donor Base; Creating a Holistic Marketing Plan to Expand Your Base; and Using Special Events to Attract and Build Relationships.
Tom Kissane - - Principal & Managing Director, CCS Fundraising - Moderator
Yolanda F. Johnson, Founder and President, YFJ Consulting
Cory Rosenberg - Marketing Strategist Cree8 Group/Five Star Advertising
Marjorie Jean-Paul, Chief Community Engagement Officer Buckley Country Day School
Session One: 9:45 - 10:45 AM
Creating a Holistic Marketing Plan to Expand Your Donor Community
An effective digital presence, combined with passion and creativity, are key to unlocking an expanded donor base and more effective relationships with existing supporters. When implemented correctly, a strong holistic marketing plan can help organizations build brand recognition and share their mission with the world. Cory will explore where the “road between fiscal responsibility and creativity meet without sacrificing your ultimate vision.”
Presenter: Cory Rosenberg - Marketing Strategist, Cree8 Group/Five Star Advertising
Break: 10:45 - 11:00 AM
Session Two: 11:00 - 11:45 AM
Using Special Events to Attract New Donors and Build Lasting Relationships
Special events take a lot of time and effort, so it makes sense to look at them as opportunities to build your year-round support base. Moving donors from annual event participants to year-round mission supporters is an intentional goal that needs consistent engagement and follow-up.
Melissa Benjamin - Director of Development, Fiver Children’s Foundation
Tracie Gilstrap - Director of Partner Network Engagement, Youth Inc.
Leigh Reid - Senior Director of Development & Communications, Extreme Kids & Crew