Major Love for Major Donors: Communicating What Matters Most

When:  Dec 3, 2025 from 08:30 AM to 10:00 AM (ET)
Associated with  AFP OH, Northwest Chapter

Presented by: Ashley Shaffer, Area Director - Mission Increase

Major donors don't stop giving because they run out of money. They stop because they feel like ATMs instead of champions in your mission! This session reveals the two real reasons donors walk away and arms you with two game-changing tools to keep them engaged, inspired, and giving. Get ready to walk away with 2 practical tools that will help turn donors into owners of your cause by showing MAJOR LOVE to major donors.

 

Learning Objectives:

·      Spot the difference between transactional giving and transformational giving

·      Identify the two major donor killers

·      Master the Champion Growth Model framework to create donor experiences that make people feel valued, not solicited.

·      Use DISC assessment strategies to speak each donor's language and connect in ways that resonate

·      Gain insight into obtaining your CFRE

Location

Glass City Enrichment Center
815 Front Street
Toledo, OH 43605

Contact

Lori Bartkowiak

lori@afpnwo.org