Marketing Authenticity: How to create an authentic narrative that truly connects with your mission and your unique audience.
During the workshop, Lindsay High, Director of Marketing for Humane Pennsylvania, will guide participants through a series of exercises focused on helping each guest discover their competitive advantage, create a distinct brand person, and develop an intentional communication strategy. Workshop attendees will leave with several actionable takeaways and the confidence to create their own authentic marketing strategy.Speaker: Lindsay High, Director of Marketing for Humane Pennsylvania: Lindsay has made a career in marketing and communications through cultivating relationships with some of the region’s most influential leaders. With over ten years of community benefit marketing experience, she brings an inventive approach to marketing and branding strategies for our organization. As an involved member of the Lancaster County community, Lindsay has served on a variety of community benefit committees and boards. As a passionate contributor to community initiatives, she is always eager to apply her experiences with creating meaningful marketing solutions to all of her projects. In the prolific words of Helen Keller, “Life is either a great adventure or nothing.” She strives to bring this tenacity to her work and each intentional engagement. Lindsay lives in Lancaster with her hubby Andy and their adopted pit bull, Lola. When she’s not snuggling the dogs in our shelters and trying to convince her husband they need another pup, you’ll find her at community events throughout Lancaster.
Lunch will be provided.