AFP Greater Louisville Chapter


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  • Wednesday

    October 2021 Virtual Chapter Meeting: Marketing Workshop

    Oct 27, 11:00 AM - 12:00 PM (ET)
    Marketing Workshop: A How-To for Planning, Strategy and Execution Developing a marketing strategy and plan is essential to your fundraising success. This workshop will provide you with a springboard to create a successful marketing plan. We'll cover the basics of a marketing strategy and provide ideas to get your message to your audience. Then, dive into the top 10 ideas for delivering your marketing plan using social media. You’ll learn how you can use the data it provides to help you make informed (and smart!) decisions, and how you can use its tools and tactics for building a larger community of followers as well as sponsorship ideas. Learning Objectives: Develop a marketing plan that will move your mission forward. Manage and integrate your marketing goals, tactics and tie them to helpful measurement. Provide high-level ideas for utilizing social media to drive your bottom line—donations. Provide specific tactical ideas on social media, including using data to make informed decisions. Speaker: Julia McDowell, CEO and Co-Founder Five Ones Julia McDowell is the CEO and Co-Founder of Five Ones. Her career blossomed while working up the ladder at one of the top ad agencies in the mid-Atlantic region. After more than 15 years and serving as President of the agency, she left to build Five Ones. Her list of clients includes the American Red Cross, USO, Special Olympics International, Boys & Girls Club of America, as well as many top associations such as ETA, XRA, and ASCD. Connect with Julia: LinkedIn Personal:  https://www.   Instagram:  https://instagram. com/five_ones Facebook:  https://www. Twitter: fiveones LinkedIn:  https://www. ones/ APPROVED: 1 PT 

  • Thursday

    NPD 2021 - Professional Development Virtual Event with Sabrina Walker Hernandez

    Nov 18, 09:00 AM - 11:00 AM (ET)
    AFP Greater Louisville and Bloomerang are excited to welcome Sabrina Walker Hernandez as the Professional Development Speaker for NPD 2021. How to Keep Your Board Engaged in Resource Development All Year November 18, 2021 9:00 - 11:00 am EST This is a virtual event. Event link will be shared at a later time. During the workshop, you will learn: How to create a board culture where the importance of giving and resource development is clearly understood and embraced How your board can be engaged in the fundraising cycle. How to educate your board on what it means to be involved in resource development as a board member How to support the board in resource development by giving them choices that tap into their strengths and providing them the right tools Tips on how to train your most fundraising-averse board members to be part of the fundraising process 3 ways to transform your board into a fundraising powerhouse $30 AFP Member ($40 starting Nov.1) $45 Non Members  ($55 starting Nov. 1) Sabrina Walker Hernandez, President/CEO Supporting World Hope Sabrina is a certified consultant, coach, & facilitator that helps small nonprofit Staff & Board build relationships that convert into more donations. With over 25 years of experience in nonprofit management, fundraising, and leadership, Sabrina provides consulting & coaching services and project-based leadership in helping organizations in the areas of building and managing development programs, capital campaigns, major gift fundraising, board development, marketing, annual fundraising efforts, and public relations. Sabrina has a reputation for transformational leadership through staffing and mission alignment, fundraising, expanding programming, and community partnerships. Prior to starting Supporting World Hope, Sabrina served as the Chief Executive Officer for Boys & Girls Clubs of Edinburg RGV. Among Sabrina’s successes is that she increased operation revenue from $750,000 to $2.5M, completed a $12M comprehensive capital campaign, established at $500,000 endowment, and had 180 days in cash reserves in the 3rd poorest county in the United States. In addition to her CEO experience, she also held the position of Vice President of Operations. She has facilitated numerous workshops with hundreds of nonprofit professionals. Sabrina is certified in Nonprofit Management by Harvard Business School. She is an active community leader and volunteer in Edinburg, Texas where she is based.                               SPEAKER SPONSOR                        APPROVED: 2 POINTS

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