AFP Members-Only Webinar — Fix the Friction, Keep Your Donors: Mapping Digital Journeys That Convert

1:00-2:00 PM Eastern

A broken link. A hidden button. A confusing form. Small gaps like these can quietly derail fundraising performance, leading to missed goals and lost donors. In this session, you'll see how small improvements to your online donor journey can drive immediate results. You'll learn to spot friction points, apply a simple audit checklist, and build the touchpoints that turn one-time donors into lifelong supporters. Walk away with a clear, actionable framework and the confidence to put it into action before your next campaign launches.

This webinar is presented by the ACFRE Credentialing Board.

Presenter: 

Jen Newmeyer, CFRE, is a digital fundraising strategist, international speaker, and award-winning author helping nonprofits grow through integrated campaigns and online engagement. She is the Senior Director of Digital Fundraising Strategy at the Public Broadcasting Service (PBS) and founder of CharityJen Consulting. Her book, Digital Fundraising Transformation: The Insider's Guide to Revolutionize Your Strategy and Raise More, was the winner of the 2026 AFP/Skystone Partners Prize for Research on Fundraising and Philanthropy. With over two decades of experience, she blends strategy, creativity, and experimentation to help fundraisers break through barriers and drive results. Learn more at charityjen.com.