1:00-2:00 PM Eastern | Presenter: Erica Waasdorp
In uncertain times, monthly donors are your nonprofit’s secret weapon. They bring stability, predictability, and long-term impact, no matter what’s happening in the world.
Join monthly giving expert Erica Waasdorp for a fast-paced, practical session filled with stories, examples, and tools you can put to use right away. Whether you're just getting started or ready to scale, you’ll walk away with a better pitch, smarter systems, and fresh ideas to grow your monthly donor base...and keep them around for the long haul.
You’ll Learn How To:
- Craft a compelling “tiny story” that makes monthly giving irresistible
- Make the ask with language and tactics that actually work
- Build momentum with the right mix of focus, systems, and stewardship
Sponsored by:
PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH CHARITY ENGINE FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.
Presenter:
Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic.
She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She is also the former US Ambassador for the International Fundraising Congress (IFC), www.resource-alliance.org
Erica Waasdorp published two books on monthly giving. Her first Monthly Giving. The Sleeping Giant, published in 2012 and Monthly Giving Made Easy, a How-To Guide, published in May of 2021. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book and many other resources. Erica is an AFP Master Trainer, and she regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving.
For more information, contact Erica at erica@adirectsolution.com or see www.adirectsolution.com