AFP Webinar — Ethics at the Core: Inclusive Fundraising Research, Data, and Practices

1:00-2:00 PM Eastern | Presenter: Priya Balachandran

This session will explore how ethics are foundational to inclusive fundraising research, data management, and practices. Participants will learn how applying integrity, fairness, and respect in prospect research, data collection, analysis, and donor stewardship builds trust with donors while protecting vulnerable populations. The presentation will cover the principles of equity and inclusion in fundraising, ethical challenges with sensitive data, and how ethical standards promote trustworthy, sustainable fundraising. Attendees will gain practical strategies to promote meaningful, respectful donor relationships and extend positive impact beyond their immediate teams. This session will highlight how ethical inclusivity supports both effective fundraising and long-term donor loyalty, ensuring efforts lead to equitable and lasting positive change in the communities served.