1:00-2:00 PM Eastern | Presenters: Crystal Berry and Mark Bell
In this webinar, Crystal Berry, Head of Growth, and Mark Bell, Chief Marketing Officer at BetterWorld, will share proven strategies for increasing donations and building long-term sustainability — even when time and resources are tight and challenging.
From unlocking the power of recurring giving to ensuring you’re making the most of your fundraising tools, you’ll walk away with actionable steps you can start using right away to save money, strengthen efficiency, and drive impact.
They’ll also cover how to build a communications plan that grows recurring giving, make small marketing shifts that produce big revenue outcomes, and streamline messaging to reduce donor fatigue and boost retention.
The session will conclude with a brief look at BetterWorld’s Accelerator Program, which helps nonprofits implement these strategies with ease.
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PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH BETTERWORLD FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.
Presenters:
Crystal Berry is the Head of Growth at BetterWorld, leading strategic cross-sector expansion to help organizations fundraise more effectively—unlocking hundreds of millions in revenue and saving thousands of operational hours. Previously, she served as EVP at the National Catholic Education Association, driving 10x growth in diversified revenue and overseeing all non-membership revenue. Crystal has founded and scaled three early-stage ventures and spent over a decade as a fractional CMO across multiple verticals. She lives in Northern Virginia with her husband and daughter.
Mark Bell is the Chief Marketing Officer at BetterWorld, where he leads a fast-growing marketing team dedicated to empowering nonprofits to maximize their fundraising impact. Before joining BetterWorld, he served as Chief Marketing Officer and Go-to-Market Leader at Impala, where he helped transform the company into a leader in philanthropic data and launched the groundbreaking Democracy Hub in partnership with the Democracy Funders Network. A lifelong marketer passionate about mission-driven innovation, Mark lives in Westchester County, NY with his family and enjoys mentoring emerging marketing leaders.