1:00-2:00 PM Eastern | Presenter: Kimberly Bottom
Over the next 20 years, $84 trillion will shift from Baby Boomers to younger generations, with $12 to $15 trillion expected to flow directly to nonprofits. Most organizations aren’t positioned to capture it. This webinar breaks down exactly how to segment, engage, and retain donors across every generation, using the right fundraising tools and data infrastructure to turn today’s $25 recurring donor into tomorrow’s major gift prospect.
By the end of this webinar, attendees will be able to:
- Identify the giving motivations and preferred channels of Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha, and apply that knowledge to their current donor base.
- Build a segmentation strategy that goes beyond age to account for giving behaviour, communication preferences, and engagement history.
- Use CRM and fundraising platform data to automate follow-up, track engagement signals, and flag donors ready for deeper cultivation.
Sponsored by:
PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH RAISELY FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.
Presenter:
Kimberly Bottom is a 15+ year veteran in storytelling, with more than a decade of experience helping nonprofits craft messaging to inspire audiences to give, join, and take action. With a background in journalism, team leadership and nonprofit technology, Kimberly brings a practical approach to messaging rooted in curiosity, real human voices, and authenticity. Kimberly has partnered with hundreds of nonprofit teams to sharpen positioning, elevate community voices, and support mission-driven work through modern fundraising technology. Kimberly is now the Director of Community at Velora, connecting nonprofits through shared experiences, best practices, and leading-edge ideas.