Unlocking The Potential of Gifts in Wills (Advanced)
October 26, 28, and November 3, 2021 (3-part series); 1:00 – 4:00 PM ET Each Day
$279 (Members); $349 (Non-Members)
Gifts in Wills represent over 85% of all planned gifts. What are YOU doing to unlock this potential? Using case studies from around the globe and activities, this three-day masterclass will teach participants the fundamentals of a strong legacy program such as proper data mining & segmentation; impactful engagement through a legacy pipeline to get a pledge; developing personalized supporter journeys; effective marketing; and reporting to track success.
Presented by Ligia Peña, CFRE, MInstF, Legacy & Fundraising Coach at GlobetrottingFundraiser
Eligible for 8 CFRE points (pending approval)
Course is limited to 30 participants.
A wait list will be maintained.