4:00-5:00 PM Eastern | Presenters: Janine Kewming and Kyle Vermeulen
The Salvation Army is one of the most recognized charity brands in the world. In Australia, it's the largest charity focused on domestic needs.
But just a few years ago, The Salvation Army Australia was falling behind. Their fundraising model was built for a past era — dependent on direct mail, missing younger audiences, and underperforming online.
The solution? A bold digital playbook that transformed their organization in just five years:
→ 298% digital fundraising growth
→ 34% increase in younger donors
→ 84% increase in new donors
Join The Salvation Army’s National Head of Fundraising, Janine Kewming and ntegrity’s Creative Director, Kyle Vermeulen, who will share a behind-the-scenes look at how ntegrity agency and The Salvation Army Australia turned ambition into action — and results.
What you’ll learn:
- How to reach new donors under 55
- The product strategies that drove $106 million in new revenue
- How to use cut-through creative and smart testing in every campaign
- What you need to invest in… and what can wait
Who should attend:
- Nonprofit leaders, fundraisers, and marketers navigating an unpredictable world and looking drive long-term sustainable growth on digital.
Sponsored by:
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Presenters:
Janine Kewming is the National Head of Fundraising at The Salvation Army Australia, where she has grown overall fundraising revenue by 18% over 6 years from $135 million to $160 million, and a total revenue contribution of over $1 billion over 6 years. She has over 20 years executive and senior leadership experience with expertise in sales, marketing, philanthropy and corporate partnerships. Prior to starting her current role with The Salvation Army Janine held the role of Chief of Private Funding at World Vision Australia.
Kyle Vermeulen is the Creative Director and co-founder at ntegrity, an award-winning fundraising agency that combines strategy, performance marketing, and inspiring creative to help nonprofits grow their revenue.