AFP Webinar: Fundraising Alchemy: How to Craft a Case for Support that Excites Donors!

When:  Mar 6, 2024 from 01:00 PM to 02:00 PM (ET)

1:00-2:00 PM Eastern | Presenter: Leah Eustace, MPhil, ACFRE

Cases for support are critically important to nonprofit fundraising, and every organization – no matter the size -- should have one. No longer tied only to capital campaigns, a strong case will pull your stakeholders together, touch people’s hearts, and elevate philanthropy.

And what's the most important element of an exceptionally effective case? The story that you weave into it. Stories are uniquely yours. They uniquely illustrate the problem and the solution. They are at the heart of everything you do.

In this session, Leah will share the most important components of a case for support, her step-by-step process for writing one, and will use a case for support that she’s developed for her own organization as a real-life example of these concepts in action.

Interwoven throughout the discussion will be the science of why donors make the giving decisions they do, and how you can use that science to enhance your case (and your fundraising in general).


Leah Eustace, MPhil, ACFRE is the Executive Director of Advancement for the Faculty of Medicine at the University of Ottawa, the world’s largest bilingual (French/English) university. With a rich background spanning over 30 years in the nonprofit sector, she’s raised hundreds of millions of dollars in charitable funds.

Leah's skill set is a blend of art and strategy. She excels in the subtle craft of storytelling, possesses a keen ability to construct compelling cases for support, and is a strategic mastermind. Her proficiency extends to all forms of copywriting, where every word serves a purpose.

Beyond her contributions to the University, Leah actively participates in shaping the nonprofit landscape. She’s past chair and a current member of the ACFRE Credentialing Board, spent six years on the AFP Global Board, and holds a position on the Executive of the CAGP Ottawa Chapter Board.