1:00-2:00 PM Eastern | Presenter: Jack Alotto, CFRE, MA and Sheryl Gray, MPA, CFRE
Many supporters (social donors) attend galas, golf tournaments, fun-runs etc. and consider that their ticket price is their gift, and many donors do not attend special events instead making annual gifts (annual donors). So how does a nonprofit fundraiser encourage annual donors to attend special events and how can we encourage our social donors to make a cash gift outside of their ticket purchase?
What motivates social donors and annual donors? And how can understanding their motivations turn social donors into annual gift donors and vice versa?
Presenters:
Jack Alotto, CFRE, MA is a graduate of Glassboro State College and the State University of New York at Oswego, both degrees are in Psychology. Throughout his successful career, Jack has served in a variety of fundraising positions in hospital, social service and the arts as executive director, development director, major gift and legacy giving manager, and foundation and corporate relations manager. Jack is a California CFRE Ambassador, an AFP Certified Facilitator, a CFRE Study Group leader, and a Trainer at the Fundraising Academy at National University.
Sheryl Gray, MPA, CFRE is a dedicated public servant and community advocate with a strong background in urban planning, nonprofit management, and civic engagement. She holds a Bachelor of Science degree from Michigan State University and a Master’s degree in Public Administration.
Sheryl spent 17 years with the City of Detroit’s Planning & Development Department as a Senior Development Specialist, where she played a key role in advancing community-focused initiatives and shaping development strategies that supported neighborhood growth and equity. She later transitioned into the nonprofit sector, serving as a Fund Development Manager with a focus on fundraising, volunteer coordination, and community development. In January, Sheryl earned the CFRE Certified Fundraising Executive credential.
Beyond her professional work, Sheryl is deeply committed to her family. She is a proud daughter, mother, aunt, and sister, and the devoted mother of Janelle, a college junior pursuing her dream of becoming a professional photographer. Her family also includes her beloved furbaby, Christian.
Committed to lifelong service, Sheryl actively volunteers with Literacy Services in Metro Detroit and the Charles H. Wright Museum of African American History. She is a devoted member of Fellowship Chapel. Sheryl is a proud supporter and member of the NAACP Detroit chapter.