1:00-2:00 PM Eastern | Presenter: Jack Alotto, CFRE, MA
Many supporters (social donors) attend galas, golf tournaments, fun-runs etc. and consider that their ticket price is their gift, and many donors do not attend special events instead making annual gifts (annual donors). So how does a nonprofit fundraiser encourage annual donors to attend special events and how can we encourage our social donors to make a cash gift outside of their ticket purchase? What motivates social donors and annual donors? And how can understanding their motivations turn social donors into annual gift donors and vice versa?
Presenter:
Jack Alotto, CFRE, MA is a graduate of Glassboro State College and the State University of New York at Oswego, both degrees are in Psychology. Throughout his successful career, Jack has served in a variety of fundraising positions in hospital, social service and the arts as executive director, development director, major gift and legacy giving manager, and foundation and corporate relations manager. Jack is a California CFRE Ambassador, an AFP Certified Facilitator, a CFRE Study Group leader, and a Trainer at the Fundraising Academy at National University.