1:00-2:00 PM Eastern | Presenter: Kate Averett Anderson, Senior Marketing Programs Manager, Blackbaud Global Marketing
Charitable giving showed renewed strength in 2025—but not every organization benefited equally. New data from the Blackbaud Institute’s 2025 Trends in Giving Report reveals a clear pattern: growth was increasingly concentrated among organizations that paired strong donor relationships with intentional focus, disciplined stewardship, and the ability to act decisively during high‑stakes moments like year‑end giving.
In this webinar, leaders from the Blackbaud Institute will unpack the most important findings from the 2025 data—highlighting how focus, prioritization, and donor intelligence help organizations build a more resilient and sustainable mix of revenue sources. You’ll also hear directly from a growing nonprofit organization that is translating these trends into action by thoughtfully balancing major gifts, mid‑level giving, and other revenue streams to support long‑term growth.
Together, this session moves beyond headline statistics to focus on what fundraisers can do next—whether you’re strengthening your overall revenue foundation, reducing over‑reliance on any single source, or scaling programs that are already showing promise.
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Presenter:
Kate Averett Anderson is a research and storytelling leader shaping how nonprofits and education organizations navigate change, innovation, and responsibility. As Research and Publications Lead for the Blackbaud Institute, she drives sector facing research and insights that help mission driven organizations move from data to confident action—particularly in moments of uncertainty and innovation.
With a career spanning nonprofit development, board service, arts administration, and research leadership, Kate brings a honed ability to synthesize complex ideas and translate them into clear, practical guidance. She holds a master’s degree in Art History from UNC Chapel Hill and has curated exhibitions across Western North Carolina exploring art, identity, and community—experience that continues to inform her human centered approach to storytelling and strategy.
Kate is a frequent speaker and facilitator on responsible innovation, research to action storytelling, and the future of social impact. She is known for grounding big ideas in real world practitioner realities and for elevating voices across the sector to advance thoughtful, sustainable change.