New Retained Donors up 26%, Despite Overall 5.7% Drop in Number of Donors
Buoyed by large donors, as well as donors who were acquired by an organization in 2020, and continued their support in 2021, overall charitable giving increased by 2.7 in 2021, according to the Fundraising Effectiveness Project’s (FEP) Fourth Quarter Fundraising Report.
The Fundraising Effectiveness Project (FEP) is a collaboration among fundraising data providers, researchers, analysts, associations, and consultants to...