Lessons from the fundraising frontline and nonprofit operations about what is really needed to implement a mid-level giving program based on Sea Change’s groundbreaking paper The Missing Middle. This presentation will help organizations understand what is a mid-level giving program, how it fits into the donor pyramid and pipeline, and why it is important to focus on donors in this segment. The speakers will help organizations ask questions to gauge readiness for a mid-level giving program based on leadership support and by-in, staffing structure, and operational capacity.
Participants will be able to leave with a better understanding of:
1. What is a mid-level giving program and why is it important to the donor pipeline
2. Keys to building a successful mid-level giving program and staffing it
3. How to assess organizational capacity to implement a mid-level giving program
ABOUT OUR PRESENTERS
Sasha Lewis, CFRE has had the privilege to work in the nonprofit fundraising sector in both back-of-house and front-line roles for 20 years. Early in her career, she specialized in helping nonprofit organizations focus on innovation through the donor data system.. As data innovations became embedded in the culture of the organization, she helped colleagues use donor centric data to achieve greater fundraising success to fulfill the organization’s mission. After spending a decade working behind the scenes, Sasha served as a fundraiser for social service and educational organizations in the Midwest before moving to Arizona where she worked with the Musical Instrument Museum and Arizona State University Foundation.
Over the years she found that donors,especially those that make principal philanthropic gifts, expect charitable organizations to demonstrate operational excellence so that more can be done to support the mission. To help organizations accomplish this, Sasha founded Moves Management Consulting to assist nonprofit organizations with CRM and fundraising needs. She holds an MPA in Nonprofit and Community Services Management from Park University and a CFRE (Certified Fund Raising Executive) from CFRE International, the global standard for the fundraising profession. She has also serves on the Education Committee of the Association of Fundraising Professionals - Greater Arizona Chapter as well as a mentor in the AFP Mentoring Program.
Stephanie Walsh is Director, Philanthropy for the Southwest Region of the American Cancer Society. With 20 years’ experience, she has spent most of her career in healthcare philanthropy, with a focus on annual, mid, and major giving. She relocated to Phoenix, AZ in 2013 to work for Banner Health, securing philanthropic support from individual donors for Banner Alzheimer’s Institute.
Stephanie is a past president of West Suburban Philanthropic Network (WSPN) in the western suburbs of Chicago. She is currently a member of the Association of Fundraising Professionals and for the past three years, has served on the Education Committee of the Association of Fundraising Professionals‘ Greater Arizona Chapter.
Stephanie holds a Bachelor of Arts degree in broadcast communications and political science from North Central College (Naperville, IL) and Master of Business Administration from Aurora University (Aurora, IL). In 2010, she was honored with WSPN’s Distinguished Service Award and is a graduate of the Valley Leadership Accelerate 2019 program.