Session Description
Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval 2020 — from the pandemic and social justice to climate — left behind with no clear end in sight.
Today, the demand for your donors’ attention is fierce. She lives in a world full of distractions continuously competing for micro-moments of attention. This influx of messages is overwhelming. It forces her to pick a few that are most relevant and ignore the rest. She may even opt out completely and retreat to personal feeds or friend recommendations when determining which brands or causes to connect with.
Most nonprofits' responses are to do more, send more, buy more. Each an attempt to steal bits of her attention in hopes she’ll respond. This is timely, org-centered, and wasteful. Additionally, it tosses your hat into a ring crowded with big brands, cat videos, 24/7 news, Netflix series, Apple releases, and hundreds of other worthwhile causes running the same playbook.
Is there a better way? Can any nonprofit stand above the noise? Absolutely.
Amidst uncertainty and shifting donor expectations, how should you design and lead your fundraising teams? How does this impact your ability to collaborate to deliver a responsive supporter experience?
We'll address these challenges head-on, share how supporter preferences have evolved, and what that requires now of you and your team.
During this session, you'll see:
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Two (2) macro shifts shaping supporter preferences, and the resulting pivots your team must consider for growth
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Eight (8) mindsets you and your team can adopt to increase the pace of learning, combat burnout, and unlock growth
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How Responsive Fundraising empowers nonprofits to tap into responsive fundraising, and build lasting relationships with ALL their supporters at scale.
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Highlights of how your organization and Virtuous can work together to empower fundraising teams to send personalized communications to peer-to-peer, event, and digital donors, while also increasing donor retention through multi-channel cultivation campaigns.
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How to motivate and mobilize your team to collaborate across silos to deliver a responsive donor journey for all supporters
About our Speaker
Erik Tomalis is a proven fundraising professional and has always been forward thinking, donor and people driven, but most of all results oriented. With 20+ years of professional fundraising experience, Erik made over 4,000 face-to-face donor solicitations where he has raised millions of dollars for many non-profit organizations, including areas of: healthcare, education, human services, Greek, university athletics and youth-based organizations. He served as a front-line fundraiser, as well as an executive in some transformative organizations focused on generosity, such as St. Jude Children’s Hospital, the Boy Scouts of America and the Allegheny Health Network.
Today, at Virtuous, Erik is committed to helping nonprofits grow global generosity. He believes that charitable giving is about personal connections, not transactions. Generosity is driven by our passions and relationships – and givers want to feel like they are part of a movement bigger than themselves.
Through his experience, Erik understands fully the ways to be successful in your non-profit organization and career. Erik lives in Pittsburgh, PA and is a graduate of Duquesne University and the Lilly School of Philanthropy. He is an Eagle Scout and active in the community as he is an active board member or volunteer for the following organizations: AFP Western PA Chapter, AFP Global, Verland, Boy Scouts of America, the Giving Institute, and many more.
AFP Members - $25
Non-Members - $40
Approved for 1.5 CEs from CFRE International