Year-end is the most critical fundraising season for nonprofits—and the most strategic. This comprehensive session will walk participants through building a powerful, multi-channel year-end fundraising plan that integrates digital advertising, Informed Delivery campaigns, targeted follow-up, and data-driven decision making. From crafting compelling messages to tracking results and improving future performance, this training provides a start-to-finish roadmap for maximizing year-end giving.

Participants will learn how to coordinate online and offline strategies, design meaningful donor journeys, and build internal systems that ensure nothing falls through the cracks. The session also covers annual giving analytics—what to track, how to interpret key metrics, and how to leverage insights to strengthen stewardship and shape next year’s campaign.