Presented by: Heather Slough, University of Toledo Foundation
There is no shortage of solicitation tools and trends in annual giving, and post-pandemic, we now live in a digital-first fundraising environment. Our donors have new expectations for interacting with their favorite nonprofits and universities. How do successful programs incorporate emerging trends like mobile giving, crowdfunding, and Days of Giving into their existing tried and-true strategies like direct mail, email and phone programs? Learn how to fine tune your strategy and segmentation approach to meet your donors where they are while creating a sustainable program that brings reliable funding year after year. It will be a great way to start your day, join us!