Unlocking Million Dollar Gifts: Turning a $1,500 Annual Gift into $3.3M

When:  Mar 21, 2023 from 03:00 PM to 05:30 PM (AKT)
Associated with  AFP, Alaska Chapter

Keys to Secure Transformational Gifts from High-Capacity Philanthropists

Do you understand what motivates your most affluent donors to invest in your nonprofit?  Join us as we unlock the giving patterns, priorities, and attitudes of affluent US Households.

Findings from the 2021 Bank of America Study of Philanthropy Charitable Giving by Affluent Households, illuminates what motivates these key donors, where they’re giving, and how they philosophically relate their giving to the community where they live.


Presentation & Panel Discussion 3-5pm
Reception, 5-5:30pm, sponsored by Merrill Lynch



  • Matthew Laufman, Senior Vice President, Philanthropic Strategist, Bank of America
  • (TBD) Tyann Hollis, Vice President, Senior Financial Advisor, Merrill Lynch Wealth Management

Decoding Motivations & Strategies. In this presentation & panel discussion you’ll discover emerging national trends & best practices in giving. We’ll explore what motivates high-capacity philanthropists to give, stop giving, and which organizations affluent Americans currently support. These insights will build confidence and increase success of your nonprofit staff and board members as they seek support from high-capacity donors. Together, our goal is to secure transformational gifts to advance your nonprofit’s mission.

Key Findings

  • 90% of affluent households gave to charity
  • On average, affluent donor households gave $43,195 to charity
  • On average, affluent donor households gave to 7 organizations
  • Issue-based philanthropy is gaining importance in affluent households


$25 for members to register ($50 nonmembers): http://events.constantcontact.com/register/event?llr=annuc7bab&oeidk=a07ejls83syfb4453cd


Earn While You Learn

  • 2 CFRE Continuing Education Points
  • 2 American Bar Association CEUs
Article  https://scholarworks.iupui.edu/bitstream/handle/1805/26654/bank-america-sept21.pdf


BP Energy Center
900 E Benson Blvd
Anchorage, AK 99515
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