LUNCHEON: The Annual Fund Isn’t Annual: How to Reinvigorate Your Annual Giving and Get Ready for Year-End
Every year we get more technology and a new way to raise money from individual donors for the annual fund. But are these techniques really worth it? What goes in to creating a solid, successful annual giving program, especially as year-end looms closer and closer? Let’s take a deep dive into what works, what doesn’t and the best ways to ensure a successful annual fund program. Because the best annual fund isn’t annual at all.
This session will look at current trends in annual giving, review the latest data on impact of direct mail, digital fundraising, giving days and major gift programs and present solid, best-practice techniques you can implement right now to ensure your year-end program succeeds.
T. Clay Buck, CFRE, is currently the Chief Development Officer at Boys & Girls Clubs of Southern Nevada and has worked as both as front-line fundraiser and consultant since 1991. He has a personal passion for annual giving and the infrastructure of fundraising, but is well-versed in all aspects of development. He serves on the advisory panel for Rogare, the fundraising think tank, and is an AFP Master Trainer. He teaches fundraising at UNLV.
AFTERNOON WORKSHOP (optional): Data segmentation and mining techniques that will rock your annual appeal!
As you begin to plan your end of year appeal, one of the essential questions to consider is: How can researching your donors and prospects and segmenting them increase the efficacy of your campaign. In this interactive workshop, learn best practices and practical tools to conduct donor research and send audience specific messaging so that your campaign is unique, donor centric, and encourages more giving.
Thank you to our luncheon sponsor, Clinical Supervision Now!