Donor Experience, DX unlocks the future of your fundraising relationships
Put yourself in the donor’s shoes. They don’t want another lapel pin or bumper sticker. They want to know they make a difference to your institution and they are valued. Donor appreciation is not expensive, but neglecting it can be. Research shows that it is seven times more expensive to acquire a new donor that to keep the one you have. The solution is simple: put the donor first, consume yourself with the DX, their experience, not yours. Presented by Donor Relations GuruLynne Wester
Sherry Schattie
afppbc@gmail.com