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[Webinar] Art & Science of Effective Gift Acknowledgements
April 14, 2020 - 11:30 AM - 1:00 PM


We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgments make people feel, and how does that impact future engagement?


In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgments, with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sergeant. You’ll come away with practical takeaways to help you craft thank you’s that are both impactful and memorable!

We’ll cover:

  • The connection between thanking and retaining donors
  • What donors want out of the communications we send them
  • The ways in which surveys can play a role in thanking donors
  • The enlightening results of several gift acknowledgment experiments
Presented by Bloomerang

Click here to register for free

Jay_Love.pngJay Love

Announcements

  • AFP Distinguished Fellows Announced for 2020

    The Association of Fundraising Professionals (AFP) has announced its 2020 Distinguished Fellows: Susan Hosbach, CFRE, Dennis Stefanacci, ACFRE, and Mal Warwick. The Distinguished Fellows Program recognizes individuals who have made significant leadership contributions to the association, philanthropy and the fundraising profession, and who will continue to advance ethical and effective fundraising through their volunteer and advisory work. The designation represents the pinnacle of service to the profession and to the tenets of giving, volunteerism, and philanthropy.

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