Topic: Wealth Screening: Data-Driven Uses for Annual Giving Programs
Date: Tuesday, March 21, 2023
Time: 12:30 pm to 2:00 pm
Location: Slover Library, 235 E Plume St, 6th Floor Community Room, Norfolk, VA 23510
Cost: $15 Members; $35 Nonmembers
Registration: Register by Tuesday, March 14th
Presenter: F. Nicholas (Nick) Sollog III, bCRE-PRO, Founder & CEO, The Sollog Group, LLC
With higher expectations from leadership and shrinking budgets, we need to get creative with how we solicit our Annual Fund Donors to find ways that inspire repeat and increased gifts. This session will look at data-driven methods to help attendees fine-tune their segmentation strategies to be more effective and efficient. Attendees will learn to use a wealth screen data return to determine who is more likely to make a gift and how to create more personalized solicitation strategies. Whether you are unsure of what a wealth screening is or you live inside of your data return day in and day out, you will leave this session with tools that can be repeated year after year.
Speaker Biography: Nick Sollog, Founder & CEO, The Sollog Group, LLC
Nick Sollog has been a development professional for 20 years. In 2009 he formed The Sollog Group, a consulting firm dedicated to helping nonprofit organizations raise more money in less time. The group’s practice focuses on capital campaigns, annual giving, database administration, and prospect development. Prior to consulting, Nick worked in the University of Richmond and the University of Lynchburg development offices.
Born and raised in Richmond, VA, Nick graduated from the University of Lynchburg with a BA in International Relations. His advanced education includes certificates from the University of Richmond's Institute of Philanthropy in Grant Writing & Management, Fundraising & Development, and Nonprofit Marketing. Nick is involved in the local community both personally and professionally. He is an active communicant and former Vestryman at Grace & Holy Trinity Episcopal Church and just finished serving on the alumni board of the University of Lynchburg. Nick’s professional memberships include the Virginia Association of Fundraising Executives, Association for Advancement Services Professionals, Association of Fundraising Professionals, Association of Fundraising Professionals-Central Virginia Chapter, Apra International, and Apra-Virginia.