Today, a broad spectrum of donors from five different generations are active in the philanthropic marketplace. Learn the giving patterns and values of each generation and how you can best work with donors of all age groups. This session will explore why generational understanding is important, describe the generational differences and their impact on giving, and highlight action steps to ensure you are engaging and stewarding donors appropriately across the generations.
- Understand the impact of generational values and life events on giving.
- Identify and describe the generational differences of the Gen Z, Millennial, Gen X, Boomer, and Silent generations and the impact on their giving.
- How to customize development activities in work with donors from each generation, particularly emerging generations.
- Special considerations when working with multi-generational donor families.
Presented by - Angela White, CFRE, Senior Consultant and CEO
Johnson, Grossnickle and Associates, Inc.
Angela E. White, CFRE, serves as CEO of Johnson, Grossnickle and Associates (JGA) providing day-to-day leadership to the firm and guiding the JGA staff, while continuing to provide tailored consulting services directly to our clients as a Senior Consultant. Angela has a high level of expertise in philanthropic consulting in healthcare, education, social services, arts, and faith-based organizations. She also brings considerable depth in strategic planning and data analysis. Before joining JGA in 1996, Angela was the Executive Director for Institutional Advancement at the University of Indianapolis and prior to that served as Vice President of Institutional Advancement at Saint Mary-of-the-Woods College. Among Angela’s passions are women’s issues and women-serving organizations. Angela is a member of the faculty at The Fundraising School at the Indiana University Lilly Family School of Philanthropy and often presents on behalf of the Women’s Philanthropy Institute. Angela is a CFRE and currently serves on the Committee on Directorship for CFRE International. She is a graduate of Saint Mary-of-the-Woods College in Indiana, and obtained her Master’s degree in business from Purdue University.
11:45 AM - Chapter announcements
12:00 PM - 1:00 PM - Workshop