Integrate or Ignore: Lessons from Community Centric and Donor Centric Voices

When:  Jun 24, 2022 from 08:30 AM to 10:30 AM (ET)
Associated with  AFP DE, Brandywine Chapter

Program will be presented in-person only in Room 105 of the Community Service Building. Validated parking in the Community Service Garage, 111 W. 11th Street, Wilmington, DE 19801.

8:30 a.m. - Networking
9:00 - 10:30 a.m. - Program

$15/AFP Member; $30 Non-Member


Robbe A. Healey, MBA, NHA, ACFRE, FAFP
Founding Member
Aurora Philanthropic Consulting

Fundraising staff are continuously inundated with advice about how to interpret their organization’s missions to maximize fundraising effectiveness. We are told success requires we:

  • tell better stories.
  • customize our messages.
  • focus on donor priorities.
  • focus on community needs.
  • commit to diversity, equity, and inclusion in a way that demonstrates our genuine commitment to meaningful DEI, not tokenism.

Who is telling us? How do we listen to so much advice when some of it is telling us to take opposite approaches? Can you pause long enough to consider all the advice and thoughtfully integrate what will work in your shop today?

Participants in this session will:

  1. Examine the messages and the dominant voices telling us how we need to approach donors and the way we tell our stories.
  2. Consider methods for adopting and adapting the advice to ensure our messaging and approaches will resonate with our values and be inspiring and compatible with our current culture.
  3. Explore scenarios in small groups to discuss and identify some of the speed bumps we may encounter on the way.

Approved for 1.5 CFRE Education points

About the Presenter

Robbe A. Healey, MBA, NHA, ACFRE, FAFP, Founding Member of Aurora Philanthropic Consulting, brings more than four decades of diverse experience, insight, and success to philanthropic fundraising consulting, strategic planning, board governance and non-profit organization management. Highly regarded and sought after, she has worked with more than 150 organizations.

A sector leader, she Chaired the Board of Directors of AFP (Association of Fundraising Professionals) Global and the AFP Global Ethics Committee. Recognized for her expertise, AFP Greater Philadelphia Chapter named her the 2001 Fundraising Executive of the Year, AFP Global awarded her the 2013 Barbara Marion Award for Outstanding Leadership and named her a 2021 AFP Global Distinguished Fellow (FAPF). A member and past chair of the AFP Ethics Committee, she is currently CO-Chair of The AFP Code of Ethic Review Task Force. LeadingAge tapped her to help establish the LeadingAge Philanthropy Network and Co-Chair the LeadingAge Philanthropy Cabinet.

Her academic and professional qualifications include a BS in Education from Northeastern University, MBA from Villanova University, where she is an adjunct member of the Master of Public Administration faculty, ACFRE (Advanced Certified Fund Raising Executive), Pennsylvania Nursing Home Administrators License (NHA), AFP Master Trainer, and CASE (Council for the Advancement and Support of Education) Faculty Star.

Committed to community service, she is a member and Past President of the Rotary Club of Greater West Chester Sunrise, Past President and current Secretary of the Greater West Chester Sunrise Rotary Foundation Board, Chair of the Westminster Presbyterian Church Endowment Fund Board, and Board member and Secretary of the Housing Partnership of Chester County. You will find her serving with the “Natural Lands Force of Nature” team every chance she gets.


Community Service Building, Room 105
100 W. 10th Street
Wilmington, DE 19801
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