You Don’t Have to Learn Another Language to “Get” Planned Giving.

When:  Mar 20, 2019 from 08:30 AM to 10:30 AM (ET)
Associated with  AFP DE, Brandywine Chapter
8:30 Net & Nosh
9:00 - 10:30 Program

Community Service Building, Room 105
100 W. 10th Street
Wilmington, DE 19801

Includes continental breakfast

Validated parking in the Community Service Garage, 111 W. 11th Street, Wilmington, DE 19801

Approved for 1.5 CFRE Credits 


Planned Giving Can Get Complicated. Marketing Them Shouldn’t Be.™

Your prospects should not have to learn another language to “get” planned giving. In a world where your average prospect is inundated with over 3,500 marketing messages a day, the secret to getting your message heard is to make it simple.                                                                                                       

Don’t just simplify. Oversimplify.

Viken will show you how to talk with your prospects about planned gifts in simple, everyday language. He’ll showcase real-world examples and give punchy phrases and elevator pitches you can start using right away. He’ll tell you which simple gifts to pursue first and how to start talking with donors.

Learning Objectives and Participant Outcomes (Take-Aways)

  • Learn how to communicate about essential planned giving vehicles (it’s easier than you think)
  • Learn where 95% of all planned gifts come from (they are actually the “simple” gifts anyone can make)
  • Take away marketing examples to inspire you (examples, examples, examples)
  • Find out which planned gifts offer the best ROI
  • Discover why planned giving is good for your career, too


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Presenter:  Viken Mikaelian was the first to bring planned giving to the Internet in 1999. Since then, his firm PlannedGiving.com has helped over 2,000 nonprofits get their planned giving programs online. 

Many people make a living by complicating planned giving. Viken makes his by keeping it simple. He shoots straight, keeps things practical, and adds a welcome splash of flavor to otherwise vanilla topics. 

Viken has presented at more than 500 fundraising councils, AFP and AHP chapters, foundations, and banks, and five times at the PPP. He publishes Planned Giving Tomorrow (circulation over 15,500), a quarterly magazine with marketing ideas for all fundraisers. 

Viken is the CEO of PlannedGiving.com. He graduated from the University of Pennsylvania as a pre-med student.


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