Our Events

CFRE_ContEd_Logo18.jpg All events take place at the Delaney House in Holyoke, MA from 7:30 a.m.-9:30 a.m. unless otherwise noted

$25 for AFP members and AFP Student members, $35 for nonmembers

CFRE credit available

2018-2019 Events

A Do-It-Yourself Guide to Campaign Planning
Diane Dukette, Chief Development Officer at Cooley Dickinson Health Care has orchestrated multiple campaigns ranging from $500,000 - $132,000,000.  In this session she will provide some step-by-step suggestions to campaign planning.  Starting with project selection and pre-campaign awareness building, we will proceed through the different aspects of developing a plan and campaign timeline, including a do-it-yourself feasibility and planning study which will gain stakeholder buy-in and test your campaign projects.  Three different formulas for setting the goal will be reviewed.  The session will offer tips for prioritizing your work time and planning for post-campaign.  We will discuss campaign challenges including some hard-knock lessons from the field.
Read more about our speaker.  
Target Audience:  Intermediate levels

10/24/2018:  Annual Members Meeting followed by Education Program: Case Study: Is Phonathon Really Dead or Another Viable Part of Your Fundraising Plan

Presenter: Maria Held

Phonathons are still an important way for many organization to raise funds, though they may no longer be the major part of an organization’s development plan that they were in the past.   Join our speaker Maria Held, Director of the Smith Fund at Smith College, as she talks about how phonathon has evolved at Smith College during her 17-year tenure, and how it continues to be a viable component of Smith’s fundraising plan, raising $500,000 from 20% of the donors that make up their $12.5 million-dollar annual-fund income stream.  Maria will share Smith’s recent journey with phonathon, its benefits, how it can be used for acquisitions, and to engage both students and lower-level donors in philanthropy.   She will also share ideas and best practices that both small and large shops can use when dialing for dollars.

Target Audience: All levels

Maria Held headshot Maria Held is the Director of The Smith Fund at Smith College, where she oversees the college's annual giving programs. Her 17-year career in annual giving includes work on print and digital appeals, phonathon, a robust class agent and reunion giving program, and student and young alumnae fundraising. She is an active member of STAFF (Sharing the Annual Fund Fundamentals) and holds a Bachelor in Finance and an MBA from The University of Massachusetts at Amherst.

11/15/2018: International Philanthropy Day Celebration

Time and location to be determined.


12/12/2018: Webinar: Nonprofit Accounting for Fundraisers

Bring-Your-Own-Lunch event held at the Community Foundation of Western MA, Noon-2:30

Looking for synergy between your development and financial offices? This 60-minute session is for you! Come learn about common situations that impact both development and finance offices, and walk away with a high-level view of nonprofit accounting. We use simple language and realistic scenarios to demystify the financial side of fundraising. Development personnel at all experience levels will benefit from this course.  Key takeaways: Define basic accounting terms and identify scenarios with implications for both the development and finance offices.

Target Audience: All levels

You CAN say it better:  Pump up Your Elevator Speech and Fundraising Communication

Presenter Cathy McNally will give you tips to improve your speaking so that you can influence people, inspire action, and maybe even change the world by communicating with passion, power, and persuasion.  During this hands-on workshop you will learn skills to help you "say it better," whether "it" is a pitch, a presentation, a proposal or something else entirely.  She has have over fifteen years'​ experience helping people at Fortune 100 firms make their point in writing and presentations so that they deliver strong messages, inspire action, and demonstrate leadership.

Target Audience: All Levels

Prospect Research on a Dime

The focus of philanthropy must be relationship-building that is customized to the needs and desires of the donor. Individuals have different motivations for and patterns of giving. The more you know about potential donors’ motives and how they like to give, the better positioned you are to make effective solicitations.  Prospect research is one way to learn more about your potential donors.

Researching prospects and gathering information doesn’t have to be an expensive endeavor.   There are great resources right on your computer and our own Springfield City Library is a part of the Foundation Center Funding Information Network, a nationwide network of libraries, community foundations, and other nonprofit agencies which provides visitors with free public access to grantmaker directories, books on fundraising and nonprofit management, and the Foundation Center’s electronic databases.

Join us for a panel discussion and great tips from professional prospect researchers Jeanne Hough of Baystate Health Foundation, Ruthie Giles, Assistant Director of Prospect Management at Amherst College, and Kim Sheridan, Digital Services Librarian and coordinator of the Foundation Center resources at the Springfield City Library.

Target Audience: Beginner, intermediate

Cultivating People Unlike Ourselves: Building a Diverse Board and Volunteer Team

Building a team of volunteers to help us achieve our mission is a goal of every nonprofit.  Diversity is the key to building a highly effective team.

  • Diverse perspectives in decision-making will lead to better decisions.
  • A diverse board can help to legitimize the mandate of the organization.
  • A diverse board can help build social capital and cohesion among diverse populations.
  • A diverse board can help fundraise more effectively.

In this session, seasoned development professionals and volunteer board members A. Rima Dael, Executive Director of Development at New England Public Radio (WFCR & WNNZ), and Angelina RamirezDevelopment Officer at Stavros Center for Independent Living, share their success stories and ideas for bringing together a diverse team to help your organization reach its goals.

Target Audience: All Levels          Register Here

Branding Basics with John Bidwell

Your brand is much more than your logo. It’s the message you’re sending to your potential donors about your reputation, capability, and merit of their investment. Learn how to apply basic marketing and communications principles to create compelling marketing pieces that tell your story in a compelling yet uncomplicated way. John Bidwell, Executive Director of the Hampshire County United Way, has years of experience marketing businesses both small and large. He will demystify the term “branding” and share tools, tips, and tricks to better define who you are and the impact you make.

Target Level: Intermediate             For More Info          Register Here

5/22/2019: Reimagining Fundraising Events in the Current Philanthropic Landscape

Great fundraising events go beyond raffles and catered dinners; today’s philanthropic landscape demands that fundraising events bring people together to have a different conversation about the impact of their giving and the work in the community. In order to foster dialogue and cultivate a meaningful experience, fundraising professionals are looking to shake up the way they structure events.

In this workshop, Alyssa Wright of Wright Consulting Group will offer an interactive workshop on innovating fundraising events with emphasis on:

  • Building in efficiency and efficacy
  • Capturing major donors
  • Engaging the next generation of philanthropists
  • Integrating cost saving strategies
  • Hosting impactful conversations
Target Audience: All levels            

Special this month - Bring a friend for only $10.00 registration.     For More Info.       Register Here

9/13, 20, 27/2019: Fundamentals of Fundraising

The up-to-date AFP Fundamentals of Fundraising Course is designed to address the real-world needs and challenges nonprofit organizations face every day. Recognized as the international standard for the fundraising novice, the AFP Fundamentals of Fundraising Course offers a complete overview o the development function, featuring the most current information and techniques. The 16-hour program includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable. All participants will receive learning materials and course books. This intensive program will provide an overview of skills, techniques and program components for the individual with up to 4 years of fundraising experience. Full participation in the course is applicable for 16.0 points of CFRE credit for the initial and/or recertification.            Register Here


The modules are:

1: Overview of Fundraising

2: Developing an Integrated Fundraising Program

3: Marketing for Ongoing Success

4: Building & Sustaining Relationships

5: Securing the Gift

6: Volunteers--Partners in Fundraising

7: Management & Accountability


The course will be held Sept. 13, Sept. 20, and Sept. 27 from 8 AM-2 PM at Greenfield Community College, 1 College Drive, 

Greenfield, MA 01301.

All days must be attended to receive full CFRE credit for completion of the course.

 Register Here