Member Only Webinar: 10 Ways (at least) to Screw Up Your Direct Mail

Starts:  Jul 27, 2022 10:00 AM (CT)
Ends:  Sep 30, 2022 05:00 PM (CT)
Associated with  AFP AR, Northwest Chapter

Registrants through AFP of NWA will be sent a code to access the webinar approximately one week after the original event airs through AFP Global. You may watch then or save it for later. Your code will be valid through December, 2022.


Direct mail remains one of the most effective, yet misunderstood, tools for fundraising. In this session, we'll discuss some common ways nonprofits do direct mail poorly and how you can fix it. We'll use examples of both good and awful appeals and give attendees a chance to ask specific questions about their direct mail plans.

Participants will learn:

  • How to craft an effective appeal
  • The critical elements to appeal planning and budgeting
  • Basic "donor brain hacks" based on the principles of philanthropic philosophy
  • How to integrate sensible design into your appeal
  • How to advocate for best practices (that often are rejected by leadership)
  • What things to invest in and what things to abandon

Presenters: Laura Amerman, Leah Eustace, ACFRE

Registration Dates

Registration Register Before
Registration Ends Saturday, December 31, 2022

Pricing Information

Registration Price
All Registrants $0.00