Whether you’ve been planning your year-end appeal for months now, you haven’t quite started yet, or you aren’t even sure where to begin, this session will give you (at least) 8 practical tips to improve your year-end direct response appeal.

Join Holly H. Paulin, Philanthropic Counsel at Good Works and joyful direct mail nerd, to learn:

• Practical tips and useful ideas based on the art and science of direct mail that you can implement right away
• Examples of effective year-end appeals from other organizations
• How to use storytelling, design, and data to inspire your donors to give!

PRESENTERS

Holly Paulin

Holly has spent her entire professional career as a fundraiser. Some of the cool things she’s done include running national events, managing the transition to a new database, closing a 7-figure gift, managing a student calling program, supporting volunteers in local events, and analyzing countless spreadsheets (yes, that is cool, don’t @ me). Since joining the Agents of Good 7 years ago, she’s also added becoming a self-professed Direct Mail Nerd to that list. Holly is a graduate of Humber College’s Fundraising program and holds a BSc from Mount Allison University. She’s passionate about telling emotional stories that inspire donors to take action, sharing her experience with fellow fundraisers, and the proper use of them dashes.