How Your Brand Can Generate More Income For You

How Can Your Brand Generate More Income For You?

Presented by Adrenna Alkhas 

Join us March 5, 2020 to learn about an innovative way to generate income for your non-profit.  Stanislaus County Fair’s marketing director, Adrenna Alkhas, will show you examples and how to tell your brand story to generate income and partner with businesses using the following methods: 

• Storytelling through social media
• Content marketing and media relations
• How to get investors or sponsors to be part of your story while telling theirs?
• Community brand ambassadors and influencers to connect with.

Adrenna Alkhas is the Marketing and Communication Director for the Stanislaus County Fair, an adjunct professor at Modesto Junior College, and lecturer at Stan State Communication Department. She graduated with her Masters in Communication from University of the Pacific in 2004 and received her Doctorate in Educational Leadership from CSU Stanislaus in 2011.



Adrenna’s marketing strategies and tactics for the Fair have received several recognitions, the most recent being named “Publicist of the Year” by PR News. Other awards include, Honorable Mention for “Best Event Marketer” for PR News; 1st place awards through Western Fairs Association (WFA) for “Best Social Media Campaign” as well as second place awards for other social media categories through WFA.

In 2017, Adrenna was a recipient of The Modesto Bee's "20 under 40" award. She created the award winning empowHER Lounge at her local Fair, which is geared towards inspiring young girls to be great leaders in our community, giving girls the confidence to be themselves through workshops and providing skills needed to empower others as much as empowering themselves.

Adrenna is married and has three children.

AFP membership not required!  Come have lunch with us and see what we’re all about!

When: February 6, 2020 from 12:00 PM to 1:30 PM (PT) 

Where: Greens on Tenth
953 10th Street, Modesto, CA 95354

Register below using PayPal or send an email to afpyosemite@gmail.com

AFP Members: $25.00; Non-Members: $35.00

Lunch will be provided

Please register by Tuesday, March 3, 2020, 4:00 PM

Luncheon Program - How Your Brand Can Generate Income Please Select Member/Nonmember for accurate payment

Member Price $25.00 USD Non-member Price $35.00 USD

Enter name of Attendee(s)

1 Point CFRE CEU Credit Approved
Download your 2020 CEU Tracking Log here!



AFP Yosemite Chapter Reservation/Refund Policy

If you register for the meeting and pay in advance via Paypal and are unable to attend, you will NOT receive a refund for your payment.

If you register in advance without paying and are unable to attend, you will be billed for lunch via PayPal invoice, due and payable on receipt.

If you register and pay in advance but inform us of your inability to attend before the RSVP deadline, we will refund your payment. Under the same circumstances if you don’t pay but let us know before the deadline, you will not receive an invoice.

We will not carry over your payment to the following month’s meeting.

You may designate another to attend in your place in order to retain the value of your registration. In the case where a non-member substitute is designated, that person must pay the balance of $10.00 to attend. 

Walk-ins, please note: Preregistered attendees will be given priority for lunch. If you don't register in advance, we are unable guarantee adequate food for everyone. You will be charged to attend.