AFPSEO Webinar - Fish in your own pond - strategies to engage your donors

When:  Jun 7, 2022 from 12:00 PM to 01:00 PM (ET)
Associated with  AFP ON, South Eastern Ontario

The time is now! There has never been a more important time to combine analytics and stewardship. While this is a time of uncertainty, we know that the science of fundraising is solid. Using key metrics and overlaying strong stewardship is the proven formula to build donor engagement during trying times. 

If you are feeling overwhelmed, we have your back! Sam Laprade, CFRE, will break it down step by step for you. As the saying goes “You cannot manage what you cannot measure.” 

Prior to the COVID-19 crisis, did you know donor attrition is at all-time high? We need to create deeper relationships with the donors who already donate to our organizations. This is more important now more than ever!

Second gift conversion, or donors who give once and never give again, is at a low of 40% and sometimes lower.  Meaning for every 10 donors who give to you – only 4 or less continue to be engaged with your organization. Let’s look at ways we can engage more donors!

Sam will also walk through over 25 stewardship ideas to help to engage more donors! Using these stewardship ideas with metrics from your donor database allows you to ‘fish in your own pond’ for donors who may have a higher capacity, or are prospects for monthly giving or planned giving.

You will learn what metrics you need to be measuring, top stewardship ideas and many other ideas on how to engage more donors!

About the speaker:

Sam loves to connect people! As a radio broadcaster and professional fundraiser Sam works closely with the community to give a voice to new ideas, tough topics and philanthropy.

Sam’s extensive experience, for close to three decades, in fundraising, media and municipal politics has created an impressive network of community and business leaders.

Over a 30-year period Ms. Laprade has raised money for important charities in her community such as: The Ottawa Hospital Foundation, the Ottawa Humane Society and the Ottawa Mission Foundation.

Sam is the creator and host of “An Hour to Give” on CityNews 101.1, Ottawa and CityNews 95.7, Halifax.  This radio show highlights non-profit organizations and philanthropy.

Ms. Laprade also writes a monthly column for the Ottawa Business Journal entitled “Philanthropy in Ottawa”.

On July 5, 2021, The Sam Laprade Show was launched on CityNews 101.1 Ottawa. This daily radio show, which airs 12-2PM, is an opportunity to feature the stories that matter to the residents of Ottawa and the Valley. Sam also covers breaking news to ensure listeners are kept up to date with local, national, and global issues.

Sam is an engaging international speaker who takes audiences on a journey during her presentations. From emotional issues to stand-up comedy, she leaves them on their feet cheering.

As mom to Avery, Sam considers this the most important role she plays every day.


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