Connecting with the right audience in the right way: Quick wins for your digital year-end
Year-End is the “big show”. It’s the most lucrative giving period of the year when non-profits and charitable organizations release their strongest, most compelling stories as charitable giving peaks. Traditionally, this might have been led by your year-end mailing series, supported by key email touchpoints, and some media in market.
However, having experienced first-hand the impact of the global pandemic on traditional fundraising channels — and with the growing possibility of a second COVID-19 wave — we know that the same-old fundraising is no longer enough. Donor expectations are changing; charities can either change with them… or get left behind.
As the fundraising world evolves, charities must become digital-first. And critical time is right now. The good news is that digital is agile, and reaching into your digital toolbox to maximize the final push in year-end is one very valuable quick win. The challenge is: the digital marketplace is loud and full of competing messages. The question is: how can you connect with the right audience in the right way in order to drive more year end donations.
Join Rachel Hunnybun, Donor Experience Specialist and Senior Strategist at Blakely, and Mo Waja, speaker, marketer, and Fundraising Strategist at Blakely, in a practical discussion on how you can integrate your online and offline channels effectively, connect with the right donors in digital in a way that will resonate, and create a great donor experience that goes beyond the donate button to connect donors closely to your cause.